Brand guide · Version 1.0 · October 2026

One company. One way of showing up.

This guide governs everything voAIce Corporation makes — voaice.com, DealerCRM, OliviaAI, DealerIdentify, DataSafe, the apps, emails, decks, collateral, apparel and every word OliviaAI speaks. When a page, product or document disagrees with this guide, the guide wins. Questions go to the brand owner, Richard Latman.

Architecture
Names
Speaking the names
Logos & marks
Color
Typography
Design principles
Voice & tone
Applications
Business cards
Logo pack

1 · Brand architecture

A master brand and its products.

voAIce is the company. DealerCRM is the platform dealers log into. OliviaAI is the intelligence that runs inside it. DealerIdentify and DataSafe extend it. Each product leads on its own surfaces; voAIce signs everything.

Master brand · the company

voAIce

Owns voaice.com, legal, corporate and investor material, and the footer of every product surface: “© voAIce Corporation”. Never a generic phrase about voice technology.

Product · the operating system

DealerCRM

Leads the navigation of dealercrm.com, the web app and the native apps. Every DealerCRM page carries the DealerCRM wordmark; voAIce sits in its footer.

Product · the teammate

OliviaAI

The only name we give our intelligence, inside and outside the product. OliviaAI is the one brand allowed to carry a gradient, and only on OliviaAI surfaces.

Products · the extensions

DealerIdentify and DataSafe

Verified branded calling and the secure data API. Each keeps its own tile mark and is always presented as part of the voAIce family.

2 · Names

Spelled exactly. Every time.

Brand names are single tokens with fixed capitalization. Lettercase carries the identity, so never uppercase, split, translate or abbreviate them — including in generated, translated and all-caps text.

Write	Never
voAIce	Voaice, VOAICE, VoAICe, voAIce AI, Voice
DealerCRM	Dealer CRM, DEALERCRM, DealerCrm, the CRM
OliviaAI	Olivia AI, Olivia-AI, OLIVIAAI, Olivia, “the AI”, the bot
DealerIdentify	Dealer Identify, DealerID
DataSafe / DataSafe API	Data Safe, Datasafe

All-caps stylingIf a label is set in uppercase, the brand name inside it opts out and keeps its own casing.
Our intelligence is OliviaAIIn the product and in marketing, say OliviaAI, never “AI”. “OliviaAI drafted this reply,” not “AI drafted this reply.”
OliviaAI is “she”She is a teammate, not a feature: she answers, calls, texts and hands off.
Legal linevoAIce, OliviaAI, DealerCRM, DealerIdentify and DataSafe are trademarks of voAIce Corporation.

3 · Speaking the names

How the names sound.

OliviaAI talks to customers every day, so pronunciation is part of the brand. Every text-to-speech prompt carries these rules.

Say

voAIce → “voice”

Written for speech as voice. One syllable; the AI is visual only.

Say

OliviaAI → “Olivia-AI”

One quick, fluid name — no pause before or between the letters.

Say

DealerCRM → “Dealer C-R-M”

Spell out C-R-M; never “Dealer crum”.

4 · Logos & marks

Wordmarks carried by lettercase.

Our wordmarks are set in the system display face, bold, and rendered in ink on light backgrounds and white on dark — one solid color, with DealerCRM’s blue “CRM” the single approved exception. Lettercase does the work that color would in other brands.

voAIcevoAIce

voAIce wordmark

One color, always. The “AI” is the same color as “vo” and “ce” — never blue or any accent.

DealerCRMDealerCRM

DealerCRM wordmark

Ink or white, with the “CRM” syllable on the accessible blue text tone. This is the one approved two-tone wordmark.

OliviaAI device mark

An outline microphone whose stand becomes the tallest of five waveform bars — one continuous stroke. Render it in one solid color (purple, blue, ink or white) or the OliviaAI gradient. Its bars animate only when OliviaAI is live.

OliviaAI trademark reference

Product tiles

Rounded-square tiles for favicons, app icons and product cards. Each product keeps its one tile color; never recolor, outline or add effects.

Clear spaceKeep at least the height of the wordmark’s capital letters free on every side.
PlacementEvery page and document carries a brand mark: the product wordmark in the navigation, “© voAIce” in the footer.
NeverStretch, outline, shadow, rotate, place on busy photography, or split a wordmark into decorative colors.
Source of truthRegenerate sizes from the master SVGs; never redraw a mark by hand.

5 · Color

Calm neutrals, one blue, color as meaning.

Our palette is Apple’s system palette. Neutrals carry the page; blue is the one action color; every other hue means something. Light and dark are co-equal, and every text pairing clears WCAG AA 4.5:1.

Ink#1D1D1FText, wordmarks, dark bands

Paper#FBFBFDPage background

Mist#F5F5F7Tinted sections

Slate#6E6E73Secondary text

voAIce Blue#0071E3The primary action; one per region

Link Blue#0066CCBlue as text on light

OliviaAI Purple#7C3AEDOliviaAI only

OliviaAI Gradient135° #7C3AED → #0071E3OliviaAI marks and actions only

State colors — meaning, never decoration

Success#34C759Done, connected

Warning#FF9500Due, needs attention

Danger#FF3B30Failed, destructive

Indigo#5856D6Wayfinding: calendar

Teal#30B0C7Wayfinding: time, service

The gradient belongs to OliviaAINo other surface, button, avatar or chart wears the purple-to-blue gradient.
Recording is purple, never redLive OliviaAI voice pulses purple; red means failure.
One accent per regionA card or section has at most one blue primary action.
Fill vs. textBright fills (teal, orange, purple) are fills; when hue is text, use the darker accessible text tone.

6 · Typography

The system face, used quietly.

We set everything in San Francisco through the system stack, so our products feel native on every Apple, Android and Windows device. No licensed display faces, no novelty type.

Display & text

Every lead answered.

-apple-system, BlinkMacSystemFont, “SF Pro Display” / “SF Pro Text”, “Helvetica Neue”, Helvetica, Arial, sans-serif

Monospace

VIN 1HGCM82633A004352

“SF Mono”, SFMono-Regular, ui-monospace, Menlo, monospace — for IDs, VINs and code only.

HeadlinesBold, tight tracking. Page headline caps at 56px; section headings 32px.
BodyRegular weight, 15–17px, line height 1.5. Bold is for headings, not emphasis.
CaseSentence case for headings, buttons and labels. Avoid all-caps text.

7 · Design principles

Cognitive-Neutral Apple design.

Twelve principles that every web page, app screen and document is checked against before it ships.

1 · Native on every deviceiOS language on phones; restrained macOS on desktop.
2 · Glass is chromeLiquid Glass for navigation and toolbars only, with an opaque fallback. Content stays solid.
3 · Color as stateSystem colors, one primary accent per region.
4 · System typeRegular body; bold reserved for headings.
5 · Subtle motionSmooth and reversible; honor Reduce Motion.
6 · Calm cardsPrefer card compositions to dense tables and boxy panels.
7 · Clear hierarchyNo decorative header noise.
8 · Words-first actionsConsistent, subordinate to content.
9 · Quiet empty statesOne outline icon, one helpful line.
10 · Familiar searchThe standard iOS search field.
11 · Nothing harshNo hard borders, Material/Windows styling or decorative icon rows.
12 · Every sizeVerified from 360px phones to wide desktops, in light and dark.

Touch targets44px minimum; primary buttons 48px.
CornersCards 12px, buttons 10px, badges 8px. No pill buttons.
IconsLucide outline icons; plain microphone for dictation, the OliviaAI mark for OliviaAI voice.

8 · Voice & tone

Plain, confident, dealer-fluent.

We write the way a great general manager talks: specific, calm and useful. We show what the product does instead of claiming it is revolutionary.

We are

Specific“OliviaAI answered 312 calls after hours last month,” not “AI-powered engagement.”
Dealer-fluentDesking, ups, BDC, F&I, floorplans — the store’s own words.
HonestNumbers we can prove; no invented testimonials or stats.

We adapt to the store

AutomotiveVehicle, dealership.
RV, marine, powersports, equipmentUnit, store.
TimeShow the store’s local time; never raw UTC or ISO timestamps to people.

9 · Applications

The same brand everywhere it lands.

Websites & apps

Product leads, voAIce signs

Product wordmark in the navigation, “© voAIce” footer in one color, light and dark themes, Apple system UI on iPhone, Android and watch.

From a real name

Staff mail sends from DealerCRM <noreply@dealercrm.com> to named recipients only, with an unmonitored-mailbox footer. Brand spellings survive every template.

Messaging

Verified identity

Texts and RCS carry the dealership’s verified brand through DealerIdentify; links use our attributed short links.

Decks & documents

White pages, ink type

System type, one blue accent, product marks from the master files, the legal trademark line on the last page.

Apparel & print

One-color marks

Wordmarks in ink, white or voAIce Blue on solid garment colors; the OliviaAI gradient only where it reproduces faithfully.

OliviaAI content

Labeled honestly

Images, video and copy OliviaAI generates are labeled as OliviaAI Studio output and follow this guide.

10 · Business cards

The approved business card.

One double-sided card for everyone at voAIce: the white wordmark on ink on the front, contact details on the back. Only the name, title, email and mobile number change.

Front

voAIce on ink

White wordmark centered on ink #1D1D1F, full bleed.

Back

Contact details on white

Name in SF Pro Semibold, title in slate; email, mobile, office and voaice.com right-aligned; address and the product family along the bottom.

SizeUS standard 3.5 × 2 in; artwork 3.75 × 2.25 in with 0.125 in bleed; text stays 0.25 in inside the trim.
PrintDouble-sided on 16 pt or heavier uncoated white stock, matte finish. Ink prints as rich black.
OrderingSend your name, title, email and mobile to the brand owner; cards are generated from this master and never edited by hand.

Download print-ready PDF Front SVG Back SVG

11 · Assets

Use the master files.

Download the complete master logo pack — vector SVGs with outlined lettering plus transparent and on-white PNGs for every brand. Never redraw or recolor a mark; regenerate sizes from the SVGs.

Download the logo pack (ZIP, 0.6 MB)