Leadership
Built by industry veterans.
Richard Keith Latman
Founder & CEO
A visionary leader with three decades of experience building innovative solutions for the Automotive, RV, Powersports, Marine, and Outdoor Power Equipment industries. Richard founded voAIce with a singular mission: to create the most advanced AI-powered selling system ever built for dealers.
Shane Marcum
Chief Operating Officer
With over 30 years of experience in dealership operations, technology innovation, and executive leadership, Shane is a trailblazer in redefining industry standards and scaling businesses with precision.
Ben Riess
Co-Founder
A key architect of the voAIce vision, Ben brings deep technical expertise and strategic insight to the platform, helping shape the unified selling system from the ground up.
Megan Varney
Client Success
Megan ensures every voAIce customer gets the most out of the platform, driving adoption, satisfaction, and long-term success for dealers of all sizes.
Stephenie Barrett
Operations
Stephenie brings operational excellence to voAIce, ensuring the team and platform run smoothly as the company scales its mission to transform dealership technology.
Brett Nicholson
Strategic Advisor
Brett brings invaluable dealership group perspective to voAIce's product strategy, ensuring the platform meets the complex needs of multi-location operations.