Leadership
Built by industry veterans.
Richard Keith Latman
Founder and CEO
A serial entrepreneur with over 30 years of pioneering software development, Richard has founded and led multiple technology companies including Microworkz.com, RetailTRAC, iMagicLab, and TheCRM. From building some of the earliest internet-era PC platforms to creating one of the automotive industry's first lead management systems, he has consistently been ahead of the curve. Today, as CEO of voAIce, he is building the industry's most advanced AI-powered platform for automotive, RV, and adjacent dealership industries.
Shane Marcum
Chief Operating Officer
As COO of voAIce Corporation, Shane leads operational strategy and drives the efficiency and scalability of the company's dealership technology platform. A recognized expert in both fixed and variable dealership operations, he has helped modernize processes and improve performance across thousands of dealership rooftops nationwide.
Megan Varney
Director of AI Infrastructure
Megan leads the technical vision behind voAIce's AI infrastructure, designing the LLM systems and orchestration frameworks that transform dealership operations while setting the standard for responsible, scalable AI innovation.
Alyssa Gomez
Internal Systems Manager
Alyssa makes onboarding dealerships into our CRM smooth, simple, and stress-free. From custom integrations with their existing vendors to seamless data imports, she makes sure everything flows smoothly so dealers can pick up right where they left off. Her goal is Day-One success with zero chaos and systems built to last.
Brett Nicholson
VP of Sales
Brett leads sales at TheCRM, helping dealerships strengthen customer engagement and performance through AI-powered communication. With nearly 20 years of experience building and scaling teams, he brings a practical, growth-focused approach to modern retail success.
Ben Reiss
Director of Marketing
Ben leads marketing and brand strategy for voAIce and its family of dealership technologies. He focuses on translating complex AI systems into clear, compelling narratives that help dealers understand how unified intelligence can simplify operations, strengthen customer engagement, and drive measurable growth.
Alex Sas
Director of Customer Success
Alex leads customer success at TheCRM, working closely with dealerships to ensure they get the full value of the platform. From onboarding through long-term optimization, he helps teams refine their processes, strengthen engagement with customers, and turn technology into consistent operational results.
Greg Greenhaw
Co-Founder & VP of System Architecture
Greg leads the architecture and engineering behind the platform that powers DealerCRM and voAIce. With deep experience designing scalable systems, he ensures dealership data, communication infrastructure, and AI technologies operate seamlessly together within a single unified environment.